Arctic Zone is a brand built on a foundation of innovation, practicality, and integrity. From the outset, the company dedicated itself to creating exceptional products that stand out for their uniqueness and utility for every outdoor adventure.
Work: As Creative Director, I elevated Arctic Zone’s Titan sub-brand by crafting videos and carousel ads that combined stunning outdoor visuals with product showcases. These ads highlighted the value and functionality of Arctic Zone products, inspiring audiences to enhance their outdoor adventures with reliable and innovative gear.
Role: Creative Director, Designer,Video Editor, Copywriter
Designers: Jason Hernandez, Ramesh R, and Murali Iyer
Video Editor: Jason Hernandez,Murali Iyer
*Disclaimer: All rights of creative are reserved between Assembly Agency and Arctic Zone.
Arctic Zone & Titan
CAROUSEL ADS
YOUTUBE VIDEOS
CTV VIDEO: 30 sec and 15 seconds
Work: Concept and lead the development of dynamic video ads for YouTube, seamlessly integrating photos for parallax animation, captivating video footage, and compelling storytelling. By leveraging these elements, the creative direction highlighted the core product values of both the Titan and Arctic Zone product lines, showcasing their durability, functionality, and versatility for outdoor adventures. The approach focused on creating visually engaging content that resonated with the target audience, ensuring each video effectively communicated the brand’s message and drove meaningful engagement.
SOCIAL VIDEOS
Concept, direct, create, and edit all social media videos for organic social in-feed reels or videos and paid media ads. Storyboard and craft copy to create compelling micro-video ads to optimize reach and conversion.