GT's Living Foods launched a sub-brand called Agua de Kefir, introducing a hydrating and refreshing kefir drink that stands apart from their kombucha line. Agua de Kefir offers a unique beverage option with low sugar content and the ancient health benefits of kefir, designed to hydrate,replenish and revitalize consumers.

Work: Transformed the minimal brand guidelines provided for the first launch of Agua de Kefir into a vibrant digital presence by leading the creative direction for social channels and paid media ads. Utilized custom watercolor elements to bring the unique origin story of Agua de Kefir to life, complemented by bespoke animations and storytelling to enhance the visual appeal. Selected voice-overs and adaptations with a special focus on the drink's benefits and cultural significance, ensuring a comprehensive and engaging brand experience.

Role: Creative Director, Designer, Copywriter

Designers: Jason Hernandez, Ramesh R, and Murali Iyer

Video Editor: Mario Moreno

Copywriter: Maggie Morgan

*Disclaimer: All rights of creative are reserved between Assembly Agency and GT’s Living Foods.

GT’s Living Foods’s sub- brand

Agua De Kefir

 

 

SYNERGY: STATIC ADS

 

 

CTV VIDEO AD

CTV VIDEO: 30 sec and 15 seconds

Work: For the Agua de Kefir brand launch and the first digital cross-platform ads, GT's Living Foods founder GT Dave aimed to pay homage to Mexico, as kefir originates from Mexico as a hydrating elixir from the desert oasis. To honor this heritage, we created an origin story ad that was featured on CTV for YouTube and social channels. We developed bespoke animations and focused on beautiful storytelling that highlighted the product's heritage, benefits, and cultural significance.

Results: The campaign was incredibly successful, achieving outstanding results:

  • YouTube: 3.1 million views

  • YouTube: 5.6 million unique users

 

 

PAID SOCIAL VIDEOS

Leveraged existing Agua De Kefir video assets and layered in watercolor elements, music, and messaging with playful lifestyle content called ‘Thirst Trap,’ optimized for TikTok, Snapchat, and YouTube with ADK branding along with continuity for second phase recall. A/B tested intro+ outro cards, music options, and copy to leverage creative insight and audience engagement for future design decisions.

Overall campaign was very successful with following results per channel:

  • Meta: 5.6 unique users

  • TikTok: 2.7 million unique users

  • Snapchat: 3.12 million impressions

*Disclaimer: All rights of creative are reserved between Assembly Agency and GT’s Living Foods.