Ria App
The Ria Money Transfer app provides a user-friendly and secure way to send money globally, offering competitive rates and real-time tracking for over 160 countries. N
Work: Led the creative direction and created graphic design with illustration for paid ad campaigns, Out of Home ads,and copywriting strategic optimization for cross-platform localization for North and South America target activation
Role: Creative Director, Graphic Designer, Copywriter
Designers: Jason Hernandez, Ramesh R, and Murali Iyer
Video Editor: Mario Moreno
Copywriter: Maggie Morgan
*Disclaimer: All rights of creative are reserved between Assembly Agency and GT’s Living Foods.
RIA: SOCIAL ADS
A/B tested two paid static ads across Meta to garner winning creative to inform future campaign brand messaging and creative assets. The campaign was to create brand awareness in North and South America to target new RIA users.
CAROUSEL ADS- educational, building trust, and brand awareness
SOCIAL VIDEO ADS
Conceptualized and led the creative direction for RIA’s cross-platform brand assets with strategic videography in English and Spanish with localization optimized for each channel with compelling storytelling motifs that resonate with target brand audience. Conducted market research and led strategy with platform specific best practices for Meta, Instagram, and TikTok.
CTV ADS
OOH ADS
