GT’s Living Foods

 

GT’s Living Foods is one of the most well-known and original kombucha brand before a plethora of other kombucha brands joined the market. The brand believes Mother Nature is our world’s greatest healer with the philosophy is that food is functional medicine.

Work: Led the creative direction and created graphic design with illustration for paid ad campaigns, Out of Home ads, organic social reels, and copywriting strategic optimization for the GT’s Living Foods’ two most popular product line- SYNERGY and the newly launched, Agua de Kefir.

Role: Creative Director, Designer, Copywriter

Designers: Jason Hernandez, Ramesh R, and Murali Iyer

Video Editor: Mario Moreno

Copywriter: Maggie Morgan

*Disclaimer: All rights of creative are reserved between Assembly Agency and GT’s Living Foods.

 

 
 
 
 

SYNERGY: STATIC ADS

 
 
 

SOCIAL VIDEO ADS

Conceptualized and led the creative direction of SYNERGY’s three popular flavors for paid media video ads optimized for each channel with compelling storytelling motifs unique to each' sku. Conducted market research and led strategy with platform specific best practices for Meta, Instagram, and TikTok.

All ads performed incredibly well and garnered high CTR rates with over 3.5 million brand engagement leading to a successful brand awareness campaign.

 

TRILOGY

With playful rainbow spectrum branding and bright red elixir that boasts 9 million living probiotic, this social video is playful while drawing on all of the product’s value proposition with on brand messaging to increase brand affinity.

MYSTIC MANGO

With the central theme to ‘Begin Within,’ the concept was contextualized to another level by the juxtaposition of city’s gray landscape and nature’s solution to‘be the architects of our inner landscape’ and watch it bloom.

Video’s creative direction includes unique blend of parallax video effects, collage style, and DNA mimicking brand’s flower animations with playful sound effects.

GUAVA GODDESS

With monochromatic seascape motifs, this video's concept connects nature’s elixir with the resonating and grounding aspects of the sky and sea.

Storytelling, product value proposition, visuals, and video length were all optimized to create a short, compelling video ad, enhanced by beautiful animation details, that inspires and entices the audience to learn more on social channels.

 

 

OOH

Created a compelling Out of Home billboard for the popular Synergy SKU, using custom branding to elevate GT's image while capturing attention in the Florida and Texas markets. The vibrant, eye-catching design and clear messaging highlighted the unique benefits of the product, effectively raising brand awareness. The campaign successfully boosted brand visibility and reached a significant number of unique users, driving increased consumer interest and engagement.