NATÉ HAIR CARE
Naté Hair Care is a New York City based brand founded by Naté, a hair care expert stylist with over 25 years of experience in luxury hair salons. She recently launched unique to market pacific kelp and clay based deep conditioning hair masque made for all hair types.
Role: Branding & Creative Director, Web Designer
Work: web design, creative direction, branding identity, photography, & brand messaging
WEB DESIGN
Created web design, e-commerce, marketing copy, & content strategy to best position Naté Hair Care’s as a innovative natural hair mask in the personal care market.
CONTENT STRATEGY
Strategically created copywriting, brand positioning, messaging, & content marketing to best translate Naté Hair Care’s hair mask by highlighting natural ingredient benefits along with product value. (Click to read)
Led all product photography, creative direction, & editing using natural ingredients along with use environment to create elevated product photography for all digital touch points.
CREATIVE DIRECTION & PHOTOGRAPHY
BRAND PHOTOSHOOT
Led the photoshoot for models and new product launch from conception to execution including staging, styling, directing, and post production edits.
Photographer: Jon Livingston
REELS/ VIDEO
Created photography and videography content for Nate Hair Care’s social media platform to grow brand awareness, sales, and launch campaigns.Concept, shoot and edit Instagram Reel Video.
