HALF HIPPY

Half Hippy is a 100% clean and sustainable skincare brand made for every-Body and powered by plants. As a D2C e-commerce brand, Half Hippy’s mission is to provide eco-conscious products that are good for our skin and our planet. The line was carried in Urban Outfitters and is in several national and international brick & mortars.

Role: Co-founder, Creative Director, and Messaging Strategist

Work: Managed, developed, and scaled Half Hippy as a D2C skincare brand with sustainable business model leading creative direction, brand messaging, marketing strategy, digital design, & product development.

BRAND IDENTITY

Concept and created Half Hippy life’s brand identity including logo, packaging design, color, typography, packaging & all collateral design. Logo inspired by sun and crescent moon to symbolize the brand’s mission of finding balance with eco-conscious living.

Collaborators: Marian Miranda

DIGITAL DESIGN

E-commerce web design, value positioning copy, graphic design, web layout, and brand positioning.

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BRAND MESSAGING

Concept, create, and led cross-platform brand messaging for all digital and print consumer-facing touchpoints. (click to be directed).

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PACKAGING DESIGN

Half Hippy’s mission is to create high-quality products in recyclable & biodegradable packaging made especially for both smooth product application along with the commitment to reducing plastic waste in the personal care industry.

Work: Packaging design including product photography, creative direction, staging, and post-production edits.

Design Collaboration: Marian Miranda